Creative Direction & Product Development
SUCCESS BRANDS | NEW PRODUCT SHOWCASE
Merchandise design, product development and collection proposal, in collaboration with the marketing and photography departments as part of the in-house design team at Success Brands.
Photography by Kenwin Jones
Sourced and arranged props, and decor, for an easily and adaptable product showcase, while maintaining a cohesive look.
Supervised the setup to align with the creative vision and ensure the environments were camera-ready.
Collaborated with the photography team to ensure the set and product designs translated well on camera.
Directed the photoshoot, working closely with the photography department to capture the desired compositions.
Coordinated with the photo editing team to select final images, providing feedback on color correction and retouching for visual consistency.
Objective:
Expand catalog designs for Success Brand’s clients, focusing on a predominantly female audience.
Concept & Merchandise Design:
Design and develop product layouts, collaborating with overseas suppliers to create samples and final production pieces.
